Business involves risk. Unless there is the possibility of earning profit no one would like to enter business.
Therefore, profit is the reward for a businessman. Profit is the greatest motivating force for business activity. According to Ducker, “Unless we provide roar risk, we are going to destroy capacity to produce. Therefore, a minimum profitability, adequate to risks which we, by necessity assume and create, is an absolute condition of survival not only for the enterprises but for society”. Profit is the test of business performance. In other words, the efficiency of a bus business cannot be sustained for long and its closure can cause harm to the society.
Business exists and functions in a society, and it must serve the interest of society. The pursuit of money at the cost of service is not business. In the words of uric, “earning profit”.
Business exists and functions in a society, and it must serve the interest of society. The pursuit of money at the cost of service is not business. In he words of Uric, “earning profit can be no more the objective of a business than betting is the objective of a race, making a score the objective of cricket or eating the objective of living.” According to Ducker, “the problem of any business is not the maximization of profit but the achievement of sufficient profits to cover the risks of economic activity and thus to avoid loss”.
Thus, earning of profits is essential for the survival and growth of a business. Profit is a source of income and provides the means of livelihood for businessmen and their families. It is an incentive and a reward for bearing the risks of business. But earning of profits cannot be the sole objective of business. In order to earn profits business must pursue other economic and social objectives. Other economic objectives include maximum utilization of scarce sources, creating customers, innovation, etc. Business also has social objectives such as production of good quality products at fair prices, generation of employment, employment, employee welfare, etc.